About This Project
An open investigation into who controls the infrastructure, platforms, and protocols that billions of people depend on every day — and why that matters.
The internet feels free. It is not.
You type a URL into your browser and a page appears. It feels simple, open, borderless. But behind that effortless experience lies an enormously concentrated infrastructure controlled by a shrinking number of corporations. The cables under the ocean, the data centers humming in the desert, the DNS resolvers that translate names into addresses, the cloud platforms that host the applications, the search engines that decide what you find — all of it funnels through a remarkably small set of hands.
Who Owns the Internet? is a data-driven investigation that maps this concentration across every layer of the internet stack. From the physical submarine cables on the ocean floor to the application layer on your screen, we trace ownership, quantify market share, and visualize the corporate relationships that define who really controls the digital world.
This project does not exist to vilify any single company. These are, in many cases, companies that built extraordinary technology. But concentration is a structural risk — to competition, to resilience, to civil liberties, and to the open character of the internet itself. When three cloud providers host the majority of the web, when one search engine controls over 90% of queries, when five companies own most of the newest submarine cables, the public deserves to see that clearly.
Our goal is to make the invisible visible. Informed societies make better decisions about regulation, competition policy, and digital rights when they can see the full picture. This is that picture.
How we gather the data
Every claim on this site is backed by verifiable data. Here is how we collect, process, and present it.
Tech Stack Analysis
Real-time web scraping using HTTP header inspection, HTML content analysis, SSL certificate fingerprinting, and DNS lookups. Our engine detects 50+ technologies including web servers, CDN providers, frameworks, CMS platforms, analytics tools, and JavaScript libraries across thousands of domains.
Ownership Data
Curated from public financial filings, SEC disclosures, market research from Gartner and Statista, W3Techs web technology surveys, and industry publications. We map corporate subsidiaries, acquisitions, and cross-ownership to build a comprehensive graph of who controls what across every internet segment.
Infrastructure Data
Submarine cable ownership from TeleGeography, data center locations from cloud provider documentation, Internet Exchange Point data from PeeringDB, and ASN mapping from public routing tables. Together, these sources map the physical backbone of the internet — the hardware beneath the software.
Statistics & Aggregation
Live analysis of popular websites aggregated into market share percentages. We continuously scan and categorize technology usage across domains to produce up-to-date adoption rates, concentration metrics, and trend data — refreshed in real time, not snapshots from a report.
The numbers speak clearly
Across every layer of the internet, concentration is the pattern. These figures are drawn from our data and corroborated by independent sources.
Alphabet Segments
Google's parent company holds meaningful market share in 9 of 11 major internet segments — search, ads, cloud, mobile OS, browsers, video, email, maps, and submarine cables.
Cloud Concentration
AWS, Microsoft Azure, and Google Cloud control approximately two-thirds of the global cloud infrastructure market. Everyone else splits the remainder.
Google Search Share
Google dominates global search with ~90% market share — the primary gateway through which most humans access the internet's information.
Cable Owners
Just five companies own most of the newest submarine cables being laid — the physical infrastructure carrying 99% of intercontinental data.
Where the data comes from
We draw from established research institutions, industry databases, and direct technical analysis. Every data point is traceable.
W3Techs
Web technology surveys covering server software, CMS platforms, programming languages, and content delivery.
w3techs.com ↗Gartner
Cloud infrastructure market share reports, enterprise technology research, and vendor analysis.
gartner.com ↗Statista
Market research and statistics across digital platforms, social media, search engines, and e-commerce.
statista.com ↗TeleGeography
Submarine cable maps, ownership records, data center locations, and global bandwidth research.
submarinecablemap.com ↗PeeringDB
Internet Exchange Point data, network facility information, peering relationships, and interconnection details.
peeringdb.com ↗StatCounter
Global browser, operating system, search engine, and device market share statistics from real traffic data.
gs.statcounter.com ↗Cloud Providers
Official documentation from AWS, Azure, and Google Cloud for region data, service offerings, and infrastructure details.
aws.amazon.com ↗SEC Filings
Public financial disclosures, 10-K reports, and acquisition filings for corporate ownership verification.
sec.gov ↗Transparency about transparency
A project about internet transparency should itself be transparent. The entire codebase, data pipeline, and methodology are open source. Contributions, corrections, and scrutiny are welcome.