Investigation Brief

About This Project

An open investigation into who controls the infrastructure, platforms, and protocols that billions of people depend on every day — and why that matters.

EST. 2025 OPEN SOURCE DATA-DRIVEN
Mission

The internet feels free. It is not.

You type a URL into your browser and a page appears. It feels simple, open, borderless. But behind that effortless experience lies an enormously concentrated infrastructure controlled by a shrinking number of corporations. The cables under the ocean, the data centers humming in the desert, the DNS resolvers that translate names into addresses, the cloud platforms that host the applications, the search engines that decide what you find — all of it funnels through a remarkably small set of hands.

Who Owns the Internet? is a data-driven investigation that maps this concentration across every layer of the internet stack. From the physical submarine cables on the ocean floor to the application layer on your screen, we trace ownership, quantify market share, and visualize the corporate relationships that define who really controls the digital world.

This project does not exist to vilify any single company. These are, in many cases, companies that built extraordinary technology. But concentration is a structural risk — to competition, to resilience, to civil liberties, and to the open character of the internet itself. When three cloud providers host the majority of the web, when one search engine controls over 90% of queries, when five companies own most of the newest submarine cables, the public deserves to see that clearly.

Our goal is to make the invisible visible. Informed societies make better decisions about regulation, competition policy, and digital rights when they can see the full picture. This is that picture.

Methodology

How we gather the data

Every claim on this site is backed by verifiable data. Here is how we collect, process, and present it.

01

Tech Stack Analysis

Real-time web scraping using HTTP header inspection, HTML content analysis, SSL certificate fingerprinting, and DNS lookups. Our engine detects 50+ technologies including web servers, CDN providers, frameworks, CMS platforms, analytics tools, and JavaScript libraries across thousands of domains.

02

Ownership Data

Curated from public financial filings, SEC disclosures, market research from Gartner and Statista, W3Techs web technology surveys, and industry publications. We map corporate subsidiaries, acquisitions, and cross-ownership to build a comprehensive graph of who controls what across every internet segment.

03

Infrastructure Data

Submarine cable ownership from TeleGeography, data center locations from cloud provider documentation, Internet Exchange Point data from PeeringDB, and ASN mapping from public routing tables. Together, these sources map the physical backbone of the internet — the hardware beneath the software.

04

Statistics & Aggregation

Live analysis of popular websites aggregated into market share percentages. We continuously scan and categorize technology usage across domains to produce up-to-date adoption rates, concentration metrics, and trend data — refreshed in real time, not snapshots from a report.

Key Findings

The numbers speak clearly

Across every layer of the internet, concentration is the pattern. These figures are drawn from our data and corroborated by independent sources.

9/11

Alphabet Segments

Google's parent company holds meaningful market share in 9 of 11 major internet segments — search, ads, cloud, mobile OS, browsers, video, email, maps, and submarine cables.

67%

Cloud Concentration

AWS, Microsoft Azure, and Google Cloud control approximately two-thirds of the global cloud infrastructure market. Everyone else splits the remainder.

89.7%

Google Search Share

Google dominates global search with ~90% market share — the primary gateway through which most humans access the internet's information.

5

Cable Owners

Just five companies own most of the newest submarine cables being laid — the physical infrastructure carrying 99% of intercontinental data.

Open Source

Transparency about transparency

A project about internet transparency should itself be transparent. The entire codebase, data pipeline, and methodology are open source. Contributions, corrections, and scrutiny are welcome.

Astro React D3.js Tailwind CSS FastAPI PostgreSQL Redis Docker
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